ASHM Report Back

Clinical posts from members and guests of the Australasian Society for HIV, Viral Hepatitis and Sexual Health Medicine (ASHM) from various international medical and scientific conferences on HIV, AIDS, viral hepatitis, and sexual health.

Young, deadly and syphilis free - Katy Crawford

Posted by on in Rural and remote responses
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The team from SAHMRI gave 3 presentations of which this was the last. The first 2 gave a good background to the service. Katy who gave this talk is from Broome so covers the Kimberley region.

This presentation was focused on the 'Young Deadly and Syphilis Free" campaign, recently launched.

The campaign aimed to deliver a multifaceted education and awareness campaign of syphilis in remote areas.

Components included media strategy (examples were played - including a great TV commercial and a radio advertisements linking themes of testing during pregnancy and general testing - which are also being developed in local languages), posters and education materials, social media strategy (e.g. Facebook page) and health service engagement strategy (e.g. there is a fortnightly electronic email for HCW. (available via This email address is being protected from spambots. You need JavaScript enabled to view it. )).

(Syphilis animation and other TV ads are available on youtube, website, links from Facebook page).

Stakeholders were young people and health services/youth agencies.

Considering social media - 

Of Facebook posts the video postings seem to be the most popular/greatest % reach of all postings. 'Likes' of the page were mainly 25-34yo group. 

Some data presented about some remote FB pages not being active, and that Facebook use potentially overstated in initial consultations.

Diva Chat messaging is popular in remote areas - provided free by Telstra. This platform offers advertisement appearing as banners across young people. Diva Chat is used for hooking up a lot there. High usage rates across stages.

Instagram - less engagement with this group of young people in remote areas. Only 54 followers. Bust most popular on this is condemn, and lubricious.

YDSF website went live on 1st July this year (part of the STI/BBV page). Some google analytics were presented for this page including channels of traffic as well as visitors.

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Guest Tuesday, 28 June 2022
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